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SEAT Ibiza

SEAT + Dissimility, brand event

Client
SEAT + Dissimility
Category
Brand event
Location
Barcelona, Spain
Disciplines
Temporary architecture, set design and brand experience

The new Ibiza isn't just seen: it's lived.

SEAT presents the new Ibiza in Barcelona with a brand event for its guests. A wraparound grandstand places the audience in front of a circular stage, surrounded by large-format screens and a lighting rig that turns the space into a huge set.

The night is built as a live show: hosts, audiovisual content, performers and the moment the Ibiza takes the stage. Everything is designed to spark that wow effect guests want to film and share.

An all-round project of temporary architecture, set design and brand experience to promote the SEAT Ibiza in 2025, taking the brand's energy from the screen into real life.

SEAT Ibiza, SEAT + Dissimility. Image 1
SEAT Ibiza, SEAT + Dissimility. Image 2
SEAT Ibiza, SEAT + Dissimility. Image 3
SEAT Ibiza, SEAT + Dissimility. Image 4

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