Telefónica Sport Museum

The history of sport, told with emotion, passion and legacy.

A museum space created to revisit some of the most memorable sporting moments Telefónica has backed as official sponsor. An experience that celebrates not only the great teams, athletes and competitions, but also the stories and emotions that have thrilled millions of people.

A journey where sport becomes memory and the brand becomes part of that story. A space designed to discover, remember and relive the moments that bring us together around sport.

An all-round project of architecture, graphic design and brand experience to turn Telefónica's sporting legacy into a first-hand experience.