Red Bull Street Rules

Nico Williams brings street football to the heart of Bilbao.

A Red Bull brand event starring Athletic Club player Nico Williams. An urban court surrounded by brick walls, graffiti and stands becomes the stage for fast games, skill and attitude: football goes back to the street, and does it in style.

Around the court, the experience grows into a festival: merchandising, street food, giant screens, music and a range of activities to live the sport, lifestyle and urban culture of Red Bull.

An all-round project of temporary architecture, graphic design and brand experience to turn the spirit of Street Rules into a first-hand experience.