Madrid City Roots
- Client
- Metro de Madrid + TBS
- Category
- Stand and applied branding
- Disciplines
- Stand design, applied branding and brand experience
Madrid starts the day from its roots.
Every morning, before the city is fully awake, Madrid is already on the move underground. Madrid City Roots starts from that idea: the Metro as the root that holds the city up, the network that connects neighborhoods, people and destinations, and from which Madrid starts the day.
The stand translates the network map into architecture. Suspended rings of light trace the lines above the space, vertical volumes of curved wood with illuminated nodes evoke the stations and the city skyline, and a blue carpet crossed by lines of light turns the floor into the Metro map itself.
Around it, a large LED screen, lounge areas and information points create an open, social space, designed for meeting up, talking and discovering public transport as part of Madrid's identity.
An all-round project of stand design and applied branding that brings the Metro diamond, its colors and its network to a physical experience. Because the Metro is Madrid too.
