Telefónica MWC 26

A ring that beats as the engine of change.

At MWC 26, Telefónica places a large ring-shaped screen at the center of its stand. The ring is much more than a screen. It is the heart of the space, the point everything looks towards and everything moves from: the image of a company that never stops turning, moving forward and connecting people.

A central experience that changes shape with every moment. Depending on the format and narrative of each session, the ring becomes an agora for talks and panels, an immersive stage for presentations or a huge brand beacon that draws in the whole hall.

Around it, areas such as Mission-Critical and Titan Connect showcase the technology that is already transforming industries, under a single idea: Ready for Next.

An all-round project of architecture, graphic design and brand experience so that Telefónica's change isn't just told: it is seen, heard and lived.