12 / 22
New
- Client
- El Corte Inglés + PAN CREATIVE + SOMOS EXPERIENCES
- Category
- Event
- Location
- Paseo de la Castellana, Madrid
- Disciplines
- Event, production and brand experience
New codes, new rules, new era.
El Corte Inglés presents “NEW”, its campaign for Generation Z. A campaign starring Emilia, Clara Galle, Miguel Herrán and Jorge Martín.
We recreated an entire festival right on Madrid's Paseo de la Castellana, with celebrity guests, Gen Z influencers and the future of the brand: performances, food and real interaction with the brand.
